Editorial Calendar

The National Dipper® 2014 Editorial Calendar

January/February — 22nd Annual Source Book

  • Introduction of Web Advertising
  • Manufacturer Listings
  • Product Listings
  • Trade & Brand Names
  • State Distributor Listings

March/April

  • 2014 Industry Outlook
  • 29th Anniversary Issue
  • Mixologists Share Tips for Refreshing Summer Drinks
  • Equipment: Drink Machines (Coffee, Milkshake, etc.)

May/June

  • Is Frozen Yogurt Here to Stay This Time?
  • Social Media: The Facebook Trap
  • How to Recognize and Defuse Anger in the Workplace
  • Equipment Update: Vending Trucks

July/August

  • National Ice Cream Month
  • Establishing a Loyalty Program for Customers
  • Ways to Make Sure Your Business is Better in 4 Years
  • Equipment: Menu Boards & Signs, What’s New

September/October

  • NICRA and NEICRA Show Issue
  • End of Year “Must Do’s” for Small Business Owners
  • Virtual Equipment Diagnostics
  • Equipment: Walk-In Freezers

November/December

  • 2015 Industry Events
  • 2015 Promotional Planning Guide
  • NICRA & NEICRA Promotion of the Year Awards