Editorial Calendar

The National Dipper® 2016 Editorial Calendar

January/February — 24th Annual Source Book
Deadline: December 1, 2015*

  • Manufacturer Listings
  • Product Listings
  • Trade & Brand Names
  • State Distributor Listings

This issue has additional distribution at more than 20 trade shows, classes & meetings in January and February.

Deadline: February 8, 2016*

  • 2016 Industry Outlook
  • 31st Anniversary Issue
  • Daily, Weekly, Monthly Maintenance for Soft Serve Machines
  • The Hiring Process – What Store Owners Do to Hire the Best

This issue has additional distribution at industry trade shows and meetings in March.

Deadline: April 8, 2016*

  • Equipment Feature: Waffle Cone Bakers and Accessories
  • Get Creative with Waffle Cones
  • Opening & Closing Procedures Checklists
  • Recognizing Drug Use in the Workplace

Deadline: June 8, 2016*

  • National Ice Cream Month
  • Italian Ice, Sorbet, Slushes – Very Profitable Menu Items
  • Purchasing a Visual Merchandiser for Take Home Products
  • 11 Essential Components of a Successful Social Media Strategy

Deadline: August 8, 2016*

  • NICRA and NEICRA Show Issue
  • Equipment Feature: Refrigerated Toppings Bars
  • What to Do? – A Trusted Employee Defected to the Competition
  • Pay-for-Performance Trend in Public Relations

This issue has additional distribution at trade shows and meetings in October and November.

Deadline: October 8, 2016*

  • 2017 Industry Events
  • 2017 Promotional Planning Guide
  • NICRA & NEICRA Promotion of the Year Awards

* Electronic files and black & white and color proofs are due five days after deadline.