Editorial Calendar

The National Dipper® 2014 Editorial Calendar

January/February — 22nd Annual Source Book
Deadline: December 2, 2013*

  • INTRODUCTION OF WEB ADVERTISING
  • Manufacturer Listings
  • Product Listings
  • Trade & Brand Names
  • State Distributor Listings

This issue has additional distribution at more than 20 trade shows, classes & meetings in January and February.

March/April
Deadline: February 8, 2014*

  • 2014 Industry Outlook
  • 29th Anniversary Issue
  • Mixologists Share Tips for Refreshing Summer Drinks
  • Equipment: Drink Machines (Coffee, Milkshake, etc.)

This issue has additional distribution at industry trade shows and meetings in March.

May/June
Deadline: April 8, 2014*

  • Is Frozen Yogurt Here to Stay This Time?
  • Social Media: The Facebook Trap
  • How to Recognize and Defuse Anger in the Workplace
  • Equipment Update: Vending Trucks

July/August
Deadline: June 8, 2014*

  • National Ice Cream Month
  • Establishing a Loyalty Program for Customers
  • Ways to Make Sure Your Business is Better in 4 Years
  • Equipment: Menu Boards & Signs, What’s New

September/October
Deadline: August 8, 2014*

  • NICRA and NEICRA Show Issue
  • End of Year “Must Do’s” for Small Business Owners
  • Virtual Equipment Diagnostics
  • Equipment: Walk-In Freezers

This issue has additional distribution at trade shows and meetings in October and November.

November/December
Deadline: October 8, 2014*

  • 2015 Industry Events
  • 2015 Promotional Planning Guide
  • NICRA & NEICRA Promotion of the Year Awards

* Electronic files and black & white and color proofs are due five days after deadline.