The National Dipper® 2021 Advertising Rates
National Rates | Regional Rates
National Rates Rates
1. BLACK & WHITE RATES
Frequency rates are based on the total number of insertions used within a twelve month period.
| Size | 1x | 3x | 6x | 9x | 12x |
|---|---|---|---|---|---|
| Page | $2790 | $2620 | $2460 | $2360 | $2240 |
| 2/3 page | 2310 | 2130 | 2010 | 1870 | 1760 |
| 1/2 island* | 1830 | 1690 | 1590 | 1490 | 1430 |
| 1/2 page | 1670 | 1570 | 1430 | 1340 | 1260 |
| 1/3 page | 1320 | 1190 | 1110 | 1060 | 990 |
| 1/4 page | 1060 | 990 | 900 | 830 | 800 |
| 1/6 page | 820 | 780 | 730 | 690 | 660 |
| 1/8 page** | 700 | 660 | 560 | 480 | 440 |
*No other advertising will be placed on the page.
**1/8 page ads must be paid with order.
2. COLOR RATES
Additional to space and position rates. Color charge does not include cost of space or position. Page and fractional units are available. Standard, red, green, yellow, blue.
| Color | Price |
|---|---|
| 1 standard color and black | $320 |
| 1 matched color and black | $430 |
| 2 standard colors and black | $550 |
| 4/color process | $800 |
Fractional ads (black and publisher’s choice)
| Size | Price |
|---|---|
| 2/3 page | $240 |
| 1/2 page | $200 |
| 1/3 page or smaller | $170 |
3. COVERS
Additional to page and color rates, sold on a six time contract to 4/color full page advertisers only. Advertisers who contract for cover positions have first option to renew.
| Placement | Price |
|---|---|
| Inside Front Cover | $350 |
| Inside Back Cover | $425 |
| Back Cover | $550 |
The following pages are also charged at a premium rate, additional to space and color charges, and sold on a six time contract.
| Placement | Price |
|---|---|
| Opposite Inside Front Cover | $335 |
| Opposite Inside Back Cover | $325 |
4. BLEED
No bleed charge. Bleed not available on units under 1/2 page.
5. PREFERRED POSITION
Black and white rates plus 15%. For cover positions, see Number 3.
6. YELLOW PAGES
The Yellow Pages are a complete resource guide for the ice cream retail industry.
Regular Listing:
1st line $395. per year
additional lines $275. per year
Boldface Listing:
1st line $495. per year
additional lines $395. per year
ALL CAP Listing:
additional $75. per line, per year.
Listings are sold on an annual basis and are non-commissionable. Payment must accompany order. Maximum 45 characters per line.
7. SOURCE BOOK INCHES
Available in the January/February Source Book. Black & white Source Book Inches are $135 each.
- Add Yellow to your Source Book Inch – $180 each.
- Add 4-Color to your Source Book Inch- $260 each.
Additional Inch ads receive a 5% discount. Inches cannot be stacked.
Dimensions: 1″ high x 2-3/16″ wide. Inch ads are non-commissionable.
8. CLASSIFIED
Classified ads are $1.80 per word, $54.00 minimum (30 words). Minimum rate of $54.00 does not include bold words. Bold words are $2.00 per word additional. New product, display advertising and companies whose regular products and/or services are being advertised are not accepted for classified ads. Payment must accompany order. No phone or fax orders. Classified ads are non-commissionable. Add $12.00 for blind box ads.
9. COMMISSION
A 15% discount is offered to recognized agencies on space, color and position charges only. Production charges are not commissionable. Ads designed, typeset, produced, or in any way created, in whole or part, by The National Dipper, will not receive an agency discount. Agency commission is not allowed on accountsAgency commission is not allowed on accounts paid after 30 days of invoice date.
10. TERMS
All payment due upon receipt of invoice. Cash discounts not allowed. If the amount due is not paid in full 30 days from invoice date, the 15% agency commission will not be allowed, all future advertising will be cash with order and the sum of 1.5% per month interest and carrying charges and all costs of collection will be charged until the full amount is paid. After 30 days from date of invoice all sums due will be turned over for collection. If a signed contract is not received, advertisers will be billed at the one-time rate until a frequency rate is achieved within a twelve month period. New advertisers must send payment with order and three credit references for the first ad. After references have been verified, future advertising will be billed when the magazine is mailed. 1/8 and 1/12 page ads must be paid with order until credit is established. Advertisers outside the continental United States must send payment with order.
11. REBATES
Advertisers will be rebated if, within a twelve month period from the date of the first insertion, they have used sufficient additional space to warrant a lower rate than that at which they have been billed.
12. RATE PROTECTIVE CLAUSE
When new rates are issued, contract advertisers will be protected at their contract rates for the length of the current contract period.
13. INSERTS
Inserts are billed at black and white rates plus charge for binding and backing up. No additional color rates are charged. Send copy of insert to publisher for exact quote. Binding charges are non-commissionable.
14. REPRINTS
Reprints are available for articles and advertising. Contact publisher for current prices. Reprints must be ordered prior to press run.
15. MECHANICAL REQUIREMENTS
Printing Process: Heatset Web. Electronic files required using the following programs: QuarkXPress; Adobe InDesign; Adobe Illustrator; or Adobe Photoshop. Proofs must be provided for black & white as well as four color ads. If proofs are not supplied, proofs will be made and billed at trade rates. Color printing sequence is black, blue, red, yellow. Please see Electronic Document Guidelines and Checklist for more information. Files must be CMYK, 300 dots per inch. RGB files are not accepted.
Page size
3 columns (2-3/16″ or 13 picas) wide X 9-7/8″ deep or 2 columns (3-3/8″ or 20 picas) wide X 9-7/8″ deep.
Screen
150 for 1, 2, 3 and 4-color.
Page trim size
8-1/2″ X 10-7/8″. Keep live matter 3/8″ from trim edge and/or gutter.
Binding
Saddle-stitch.
| Description | Width | Depth |
|---|---|---|
| Page | 7" | 9-7/8" |
| 2/3 page | 4-9/16" | 9-7/8" |
| 1/2 page island | 4-9/16" | 7-3/8" |
| 1/2 page horizontal | 7" | 4-9/16" |
| 1/2 page vertical | 3-3/8" | 9-7/8" |
| 1/3 page square | 4-9/16" | 4-7/8" |
| 1/3 page vertical | 2-3/16" | 9-7/8" |
| 1/4 page – 20 picas | 3-3/8" | 4-7/8" |
| 1/4 page square | 4-9/16" | 3-5/8" |
| 1/6 page horizontal | 4-9/16" | 2-3/16" |
| 1/6 page vertical | 2-3/16" | 4-7/8" |
| 1/8 page horizontal | 3-3/8" | 2-3/16" |
| 1/8 page vertical | 2-3/16" | 3-5/8" |
| Description | Width | Depth |
|---|---|---|
| 2 Page Spread | 17-1/4" | 11-1/4" |
| Page | 8-3/4" | 11-1/4" |
| 2/3 page | 5-1/2" | 11-1/4" |
| 1/2 page horizontal | 8-3/4" | 5-1/2" |
| 1/2 page vertical | 4-1/2" | 11-1/4" |
16. MAILING AND SHIPPING
The National Dipper is mailed by periodicals rate mail on the 15th of the first month of publication date, i.e. the January/February issue is mailed January 15th. Space orders, insertion instructions, correspondence, proofs, copy and electronic files for ads and all production materials must be addressed to: The National Dipper, 1030 W. Devon Ave., Elk Grove Village, IL 60007. E-mail: lynda@nationaldipper.com
17. CLOSING
Published six times a year:
| Issue Date | Deadline |
|---|---|
| January/February | December 1 |
| March/April | February 8 |
| May/June | April 8 |
| July/August | June 8 |
| September/October | August 8 |
| November/December | October 8 |
Material deadline is four days after closing, i.e., the March/April issue closes February 8, material deadline is February 12th. A signed, dated insertion order must accompany materials or ad will not be run. Advertising contracts are non-cancelable. When a change of copy, covered by an insertion order, is not received in writing, by the closing date, copy received prior to closing will be inserted.
18. LAYOUT SERVICES
Complete layout, art services and typesetting are available from the publisher. A minimum charge of $75.00 for ads 1/2 page or smaller, larger ads will be charged at a minimum of $125.00. Ads with halftones (photos and/or graphics) should add an additional $50.00 per halftone. Advertiser will be billed for any additional charges over the minimum. Payment must accompany materials. Production charges are not commissionable. Agency commission will not be allowed on ads produced in whole or part by the publisher.
19. PUBLISHER’S COPY PROTECTIVE CLAUSE
Advertisers and advertising agencies assume any liability for all content (including text, representation and illustration) of advertisements printed, and also assume responsibility for any claim arising therefrom made against the publisher. The publisher reserves the right to reject at any time any advertising which is not in keeping with the publication’s standards. The publisher assumes no liability for errors in the advertisers’ index. Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the publisher is contained if such failure is due to acts of God, war, strikes, accidents or any other circumstances beyond the publisher’s control.
20. EDITORIAL STATEMENT
The National Dipper is edited for frozen dessert store owners and managers. Regular departments include industry news, association news, new products, calendar of events, recipes, letters to the editor. Feature articles are dedicated to helping owners sell more products. Features give owners information about products and services. Industry experts share their knowledge: selling techniques and management experiences. Profiles of successful stores are featured.
21. READER SERVICE
Reader Service Cards are provided in every issue of The National Dipper. Subscribers circle the Reader Service numbers of the advertisers they want more information about. Leads are sent directly to the advertiser. In addition, Reader Service in a Nanosecond® is now available. Links are provided on The National Dipper’s web site directly to every advertiser’s web site. Links remain on The National Dipper’s web site for one year. And Advertisers will receive a report on the number of hits their ad receives. Links are also provided for one year for all new product announcements in the magazine.
22. SUBSCRIPTIONS
Subscriptions are available to qualified retailers, distributors and manufacturers in the frozen dessert and related industries. Subscribers must update their subscriptions on a yearly basis to satisfy postal regulations for periodicals mailing.
23. ADVERTISING SALES
Lynda Utterback
Publisher/Editor
The National Dipper
1030 W. Devon Ave.
Elk Grove Village, IL 60007
Phone: (847) 301-8400
Fax: (847) 301-8402
Toll Free: 1-800-847-8522
Regional Rates
1. BLACK & WHITE RATES
Frequency rates are based on the total number of insertions used within a twelve month period. To be eligible for regional rates, the states in which you distribute merchandise and/or services must be prominently displayed in the ad. A maximum of eight contiguous states will be allowed. If you distribute product and/or services in nine or more states, refer to national rates.
| Size | 1x | 3x | 6x | 9x | 12x |
|---|---|---|---|---|---|
| Page | $1690 | $1620 | $1520 | $1450 | $1380 |
| 2/3 page | 1350 | 1300 | 1210 | 1160 | 1110 |
| 1/2 island* | 1080 | 1030 | 980 | 920 | 900 |
| 1/2 page | 940 | 900 | 830 | 780 | 760 |
| 1/3 page | 760 | 720 | 670 | 640 | 600 |
| 1/4 page | 620 | 570 | 530 | 490 | 470 |
| 1/6 page | 470 | 440 | 410 | 400 | 380 |
| 1/8 page** | 400 | 350 | 320 | 280 | 260 |
*No other advertising will be placed on the page.
**1/8 page ads must be paid with order.
2. COLOR RATES
Additional to space and position rates. Color charge does not include cost of space or position. Page and fractional units are available. Standard, red, green, yellow, blue.
| Color | Price |
|---|---|
| 1 standard color and black | $320 |
| 1 matched color and black | $430 |
| 2 standard colors and black | $550 |
| 4/color process | $800 |
Fractional ads (black and publisher’s choice)
| Size | Price |
|---|---|
| 2/3 page | $240 |
| 1/2 page | $200 |
| 1/3 page or smaller | $170 |
3. COVERS
Additional to page and color rates, sold on a six time contract to 4/color full page advertisers only. Advertisers who contract for cover positions have first option to renew.
| Placement | Price |
|---|---|
| Inside Front Cover | $350 |
| Inside Back Cover | $425 |
| Back Cover | $550 |
The following pages are also charged at a premium rate, additional to space and color charges, and sold on a six time contract.
| Placement | Price |
|---|---|
| Opposite Inside Front Cover | $335 |
| Opposite Inside Back Cover | $325 |
4. BLEED
No bleed charge. Bleed not available on units under 1/2 page.
5. PREFERRED POSITION
Black and white rates plus 15%. For cover positions, see Number 3.
6. REGIONAL YELLOW PAGES
Regional Yellow Pages are a complete regional resource guide for the ice cream retail industry.
Regular Listing:
1st line $295. per year
additional lines $165. per year
Boldface Listing:
1st line $395. per year
additional lines $295. per year
ALL CAP Listing:
additional $65. per line, per year.
Listings are sold on an annual basis and are non-commissionable. Payment must accompany order. Maximum 45 characters per line.
7. SOURCE BOOK INCHES
Available in the January/February Source Book. Black & white Source Book Inches are $135 each.
- Add Yellow to your Source Book Inch – $180 each.
- Add 4-Color to your Source Book Inch- $260 each.
Additional Inch ads receive a 5% discount. Inches cannot be stacked.
Dimensions: 1” high x 2-3/16” wide. Inch ads are non-commissionable.
8. CLASSIFIED
Classified ads are $1.80 per word, $54.00 minimum (30 words). Minimum rate of $54.00 does not include bold words. Bold words are $2.00 per word. New product, display advertising and companies whose regular products and/or services are being advertised are not accepted for classified ads. Payment must accompany order. No phone or fax orders. Classified ads are non-commissionable. Add $12.00 for blind box ads.
9. COMMISSION
A 15% discount is offered to recognized agencies on space, color and position charges only. Production charges are not commissionable. Ads designed, typeset, produced, or in any way created, in whole or part by The National Dipper, will not receive an agency discount. Agency commission is not allowed on accounts paid after 30 days of invoice date.
10. TERMS
All payment due upon receipt of invoice. No cash discount will be allowed. If the amount due is not paid in full 30 days from invoice date, the 15% agency commission will not be allowed, all future advertising will be cash with order and the sum of 1.5% per month interest and carrying charges and all costs of collection will be charged until the full amount is paid. After 30 days from date of invoice all sums due will be turned over for collection. If a signed contract is not received, advertisers will be billed at the one-time rate until a frequency rate is achieved within a twelve month period. New advertisers must send payment with order and three credit references for the first ad. After references have been verified, future advertising will be billed when the magazine is mailed. 1/8 and 1/12 page ads must be paid with order until credit is established. Advertisers outside the continental United States must send payment with order.
11. REBATES
Advertisers will be rebated if, within a twelve month period from the date of the first insertion, they have used sufficient additional space to warrant a lower rate than that at which they have been billed.
12. RATE PROTECTIVE CLAUSE
When new rates are issued, contract advertisers will be protected at their contract rates for the length of the current contract period.
13. INSERTS
Inserts are billed at black and white rates plus charge for binding and backing up. No additional color rates are charged. Send copy of insert to publisher for exact quote.
14. REPRINTS
Reprints are available for articles and advertising. Contact publisher for current prices. Reprints must be ordered prior to press run.
15. MECHANICAL REQUIREMENTS
Printing Process: Heatset Web. Electronic files required using the following programs: QuarkXPress; Adobe InDesign; Adobe Illustrator; or Adobe Photoshop. Proofs must be provided for black & white as well as four color ads. If proofs are not supplied, proofs will be made and billed at trade rates. Color printing sequence is black, blue, red, yellow. Please see Electronic Document Guidelines and Checklist for more information. Files must be CMYK, 300 dots per inch. RGB files are not accepted.
Page size
3 columns (2-3/16″ or 13 picas) wide X 9-7/8″ deep or 2 columns (3-3/8″ or 20 picas) wide X 9-7/8″ deep.
Screen
150 for 1, 2, 3 and 4-color.
Page trim size
8-1/2″ X 10-7/8″. Keep live matter 3/8″ from trim edge and/or gutter.
Binding
Saddle-stitch.
| Description | Width | Depth |
|---|---|---|
| Page | 7" | 9-7/8" |
| 2/3 page | 4-9/16" | 9-7/8" |
| 1/2 page island | 4-9/16" | 7-3/8" |
| 1/2 page horizontal | 7" | 4-9/16" |
| 1/2 page vertical | 3-3/8" | 9-7/8" |
| 1/3 page square | 4-9/16" | 4-7/8" |
| 1/3 page vertical | 2-3/16" | 9-7/8" |
| 1/4 page – 20 picas | 3-3/8" | 4-7/8" |
| 1/4 page square | 4-9/16" | 3-5/8" |
| 1/6 page horizontal | 4-9/16" | 2-3/16" |
| 1/6 page vertical | 2-3/16" | 4-7/8" |
| 1/8 page horizontal | 3-3/8" | 2-3/16" |
| 1/8 page vertical | 2-3/16" | 3-5/8" |
| Description | Width | Depth |
|---|---|---|
| 2 Page Spread | 17-1/4" | 11-1/4" |
| Page | 8-3/4" | 11-1/4" |
| 2/3 page | 5-1/2" | 11-1/4" |
| 1/2 page horizontal | 8-3/4" | 5-1/2" |
| 1/2 page vertical | 4-1/2" | 11-1/4" |
16. MAILING AND SHIPPING
The National Dipper is mailed by periodicals rate mail on the 15th of the first month of publication date, i.e. the January/February issue is mailed January 15th. Space orders, insertion instructions, correspondence, proofs, copy and electronic files for ads and all production materials must be addressed to: The National Dipper, 1030 W. Devon Ave., Elk Grove Village, IL 60007, lynda@nationaldipper.com.
17. CLOSING
Published six times a year:
| Issue Date | Deadline |
|---|---|
| January/February | December 1 |
| March/April | February 8 |
| May/June | April 8 |
| July/August | June 8 |
| September/October | August 8 |
| November/December | October 8 |
Material deadline is four days after closing, i.e., the March/April issue closes February 8, material deadline is February 12th. A signed, dated insertion order must accompany materials or ad will not be run. Advertising contracts are non-cancelable. When a change of copy, covered by an insertion order, is not received in writing, by the closing date, copy received prior to closing will be inserted.
18. LAYOUT SERVICES
Complete layout, art services, typesetting and photographic services are available from the publisher. A minimum charge of $75.00 for ads 1/2 page or smaller, larger ads will be charged at a minimum of $125.00. Ads with halftones (photos) should add an additional $50.00 per halftone. Advertiser will be billed for any additional charges over the minimum. Payment must accompany materials. Production charges are not commissionable. Agency commission will not be allowed on ads produced in whole or part by the publisher.
19. PUBLISHER’S COPY PROTECTIVE CLAUSE
Advertisers and advertising agencies assume any liability for all content (including text, representation and illustration) of advertisements printed, and also assume responsibility for any claim arising therefrom made against the publisher. The publisher reserves the right to reject at any time any advertising which is not in keeping with the publication’s standards. The publisher assumes no liability for errors in the advertisers’ index. Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the publisher is contained if such failure is due to acts of God, war, strikes, accidents or any other circumstances beyond the publisher’s control.
20. EDITORIAL STATEMENT
The National Dipper is edited for frozen dessert store owners and managers. Regular departments include industry news, association news, new products, calendar of events, recipes, letters to the editor. Feature articles are dedicated to helping owners sell more products. Features give owners information about products and services. Industry experts share their knowledge: selling techniques and management experiences. Profiles of successful stores are featured.
21. READER SERVICE
Reader Service Cards are provided in every issue of The National Dipper. Subscribers circle the Reader Service number of the advertisers they want more information about. Leads are sent directly to the advertiser. In addition, Reader Service in a Nanosecond® is now available. Links are provided on The National Dipper’s web site directly to every advertiser’s web site for one year. And Advertisers will receive a report on the number of hits their ad receives. Links are also provided for one year for all new product announcements in the magazine.
22. SUBSCRIPTIONS
Subscriptions are available to qualified retailers, distributors and manufacturers in the frozen dessert and related industries. Subscribers must update their subscriptions on a yearly basis to satisfy postal regulations for periodicals mailing.
23. ADVERTISING SALES
Lynda Utterback
Publisher/Editor
The National Dipper
1030 W. Devon Ave.
Elk Grove Village, IL 60007
Phone: (847) 301-8400
Fax: (847) 301-8402
Toll Free: 1-800-847-8522