Ad Specifications

Printing Process
Heatset Web. Electronic files required using the following programs: Adobe InDesign; Adobe Illustrator; or Adobe Photoshop. Proofs must be provided for black & white as well four color ads. Ink jet or laser printer proofs are not acceptable. If proofs are not supplied, proofs will be made and billed at trade rates. Color printing sequence is: black, blue, red, yellow. Please see Electronic Document Guidelines and Checklist for more information. Files must be CMYK, 300 dots per inch. RGB files are not accepted.

Page size
3 columns (2-3/16″ or 13 picas) wide X 9-7/8″ deep or 2 columns (3-3/8″ or 20 picas) wide X 9-7/8″ deep.

Screen
150 for 1, 2, 3 and 4-color.

Page trim size
8-1/2″ X 10-7/8″. Keep live matter 3/8″ from trim edge and/or gutter.

Binding
Saddle-stitch.

Ad Dimensions
Description Width Depth
Page 7" 9-7/8"
2/3 page 4-9/16" 9-7/8"
1/2 page island 4-9/16" 7-3/8"
1/2 page horizontal 7" 4-9/16"
1/2 page vertical 3-3/8" 9-7/8"
1/3 page square 4-9/16" 4-7/8"
1/3 page vertical 2-3/16" 9-7/8"
1/4 page – 20 picas 3-3/8" 4-7/8"
1/4 page square 4-9/16" 3-5/8"
1/6 page horizontal 4-9/16" 2-3/16"
1/6 page vertical 2-3/16" 4-7/8"
1/8 page horizontal 3-3/8" 2-3/16"
1/8 page vertical 2-3/16" 3-5/8"
1/12 page 2-3/16" 2-3/8"
Bleed Dimensions
Description Width Depth
2 Page Spread 17-1/4" 11-1/4"
Page 8-3/4" 11-1/4"
2/3 page 5-1/2" 11-1/4"
1/2 page horizontal 8-3/4" 5-1/2"
1/2 page vertical 4-1/2" 11-1/4"