The National Dipper® 2012 Editorial Calendar
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January/February
20th Annual Source Book
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Deadlines
December 1, 2011*
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Manufacturer Listings
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Product Listings
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Trade & Brand Names
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State Distributor Listings
This issue has additional distribution at
trade shows, classes & meetings in January
and February. |
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March/April
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February
10, 2012*
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2012 Industry Outlook
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27th Anniversary Issue
• Using a Mystery Shopper Program
• Equipment Update: Frozen Custard Machines
This issue has additional distribution at
industry trade shows and meetings in March.
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May/June
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April
10, 2012*
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• How to Properly Fill a Cone with Soft Serve Products
• Advantages and Disadvantages of Self Serve
• Scoops, Spades, Dishers & Proper Use
• Proper Dipping Techniques |
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July/August
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June
10, 2012*
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National Ice Cream Month
• Equipmnt Update: Cotton Candy Machines
• Back to School & Halloween Promotions
• Nuts: Nutritional Facts & Characteristics |
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September/October
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August
10, 2012*
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•
NICRA and NEICRA Show Issue
• Basics of E-Mail Marketing
• Equipment Update: Popcorn Machines
• Allergens: Be Prepared for the Questions
This issue has additional distribution at
trade shows and meetings in October and November. |
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November/December
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October
10, 2012*
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2013 Industry Events
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2013 Promotional Planning Guide
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NICRA & NEICRA Promotion of the Year
Awards
* Electronic files and black & white and color proofs are due five days after deadline.
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